© 2017 ASDS
Domus is a popular magazine covering various topics related to architecture.  ASDS was approached to design the cover pages of the January 2017, February 2017, March 2017 and April 2017 issues. The designs use abstract illustrations that are graphic representations of the cover story for the month. Each design is contemporary, minimal with a bold use of shapes and colour.
Vensa is a real-estate and infrastructure developer based in Hyderabad, India. ASDS provided a contemporary refresh to the brand identity. The identity design was applied to corporate stationery, merchandise, corporate brochure, website and advertising campaign collateral.
Astron is a real-estate project developed by Shapoorji Pallonji in Kandivali, Mumbai. ASDS designed the brand identity, collateral and advertising campaign in 2016 and 2017. The campaign was applied on newspaper advertisements, outdoor hoardings, bus shelters and site branding. ASDS developed the concept by providing creative direction towards the visual/graphic design and copywriting. An illustration route was used for the campaign, Hop, Skip and Jump.
Moonshine Meadery is the first meadery in India. ASDS has a long term relationship with the company to help build the brand at every step. The first stages of brand development include logo and identity creation, bottle and label design, packaging design, content writing, tone of voice, merchandise and collateral design, social media templates and exhibition space design.
‘Rubberband Products’ is a fully owned subsidiary of ASDS and an in-house brand of contemporary stationery and furniture. The stationery products include notebooks that are off-the-shelve consumer products. Customised stationery for corporate orders is also provided. Furniture products include off-the-shelve products and customised furniture systems.
ASDS designs and manufactures furniture products under the brand ‘Rubberband’. Products include tables, chairs, benches, racking systems, and customised furniture for commercial and office spaces. Using cutting edge industrial design thinking and processes, the designs are distinctive with their minimal and contemporary styling. Materials used include aluminium, mild steel and fibre glass.
The Taj Mahal Palace Hotel is one of the oldest and most iconic hotels in Mumbai. ASDS works with the hotel on a retainer model and provides constant creative support. Design work includes creatives for in-hotel and exterior communication posters, restaurant collateral like menus, gift hampers and packaging, tent card design, in-room communication, window displays and sales kits.
W Hotels is an international hotel chain. Every hotel has a W shaped totem that retains a characteristic element about that particular location. ASDS designed the totem for the W hotel in Goa, India. The graphic team conceptualised and designed the totem while the industrial design team provided technical drawings, material specifications and supervision support during manufacturing.

ASDS is an interdisciplinary design firm providing wholesome solutions by unifying product, space and graphic design.

Our online portfolio includes select projects and information about the studio.

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