Rubberband Products is an in-house brand that allows us to express our own design sensibilities. We first started working on a small collection of notebooks in the year 2010. While the collection grew, we enjoyed the minimal design language as it provided an antidote to the otherwise existing trends. The product collection underwent continuous refinement, using materials sourced globally and high standards of production, while maintaining design restraint at the same time.
In the year 2012, we also started designing furniture which combined industrial design with a visual playfulness and this became an extension of the collection.
Rubberband has been a constant reminder to pursue design that we enjoy. Besides the joy of product design, it gives us control to steer the brand as product and brand communicators, producers and retailers. Since 2017, the brand has also invited collaborators from across the globe to design various products and series. The creative stimulus that comes about from these collaborations is what constantly drives us to do what we do.
We invite you to visit rubberbandproducts.com.
In the year 1990, Circus Design Company was formed with the sole intent of designing contemporary furniture and products. The studio enjoyed working on industrial design projects for about a decade. But the year 2000 was an important year. We had started to work on retail and commercial spaces and this gave us the opportunity to express our own design language. It was in the year 2002 that we immersed ourselves in designing for a comprehensive project, where we realised the coming together of all design disciplines to manifest a concept. We rechristened ourselves as ASDS and that seeded who we are today.
ASDS has grown organically across projects in different sectors without limiting itself to any one discipline, to provide clients with a fresh perspective on design and branding. From product design to strategy driven visual communication, the studio has been nimble, unburdened with notions or cliches and always eager to apply progressive design within context of an evolving world perspective.
Our clients range from established organisations to business start-ups and they benefit from our experiences and our ability to apply an idea across all touchpoints of a business.
By collectively combining our design thinking, we now see ourselves as ‘suppliers of ideas and impulses‘ and only second as product, graphic and space designers.