Rubberband Products is an in-house brand that allows us to express our own design sensibilities. We first started working on a small collection of notebooks in the year 2010. While the collection grew, we enjoyed the minimal design language as it provided an antidote to the otherwise existing trends. The product collection underwent continuous refinement, using materials sourced globally and high standards of production, while maintaining design restraint at the same time.
In the year 2012, we also started designing furniture which combined industrial design with a visual playfulness and this became an extension of the collection.
Rubberband has been a constant reminder to pursue design that we enjoy. Besides the joy of product design, it gives us control to steer the brand as product and brand communicators, producers and retailers. Since 2017, the brand has also invited collaborators from across the globe to design various products and series. The creative stimulus that comes about from these collaborations is what constantly drives us to do what we do.
We invite you to visit rubberbandproducts.com.
ASDS is a multidisciplinary design studio that specialises in product, space and graphic design. Since our inception in 1990, we’ve used an end-to-end approach to design which ensures that a brand gets fully realised. This philosophy is expressed in our work that extends across designing identities, print and digital communication, packaging, interiors, furniture and wayfinding signage. With our ability to criss-cross design disciplines and express freely, we see ourselves as Suppliers of Ideas and Impulses.
What’s our approach?
We believe in keeping the text-book sciences to a minimum and apply blue-sky thinking to all our projects. If we’re challenged with a limitation, we simply switch lenses and offer a different perspective. While our work is diverse, a singular design philosophy is common across all our projects and we’re deeply rooted in our aesthetic beliefs. We engage with clients who share this belief and equally enjoy breaking the norms and creating a new design trajectory.
What do we work on?
Graphic and Identity Design
Product / Industrial Design
We have a roster of photographers, strategists, web developers and social media experts who we partner with frequently on specific projects.