A prominent real-estate developer in Mumbai completed work on the largest re-development project in history where over 10,000 people were relocated to new homes at no cost. To celebrate this milestone, we worked with the developer to design a campaign strategy and communication collateral to announce this achievement. Considering the gracious nature of the project, we used an approach that returns gratitude to all the people who helped make this possible for the developer by patiently  . The name “Nayi Subah” means “A New Morning” which symbolises a fresh start.