Shapoorji Pallonji Real Estate
As a subset of one of the oldest construction companies in India, Shapoorji Pallonji Real Estate wanted to move forward with a single voice and clarified vision. After an in depth study, a brand ethos and archetype was identified. A design language was derived from this archetype and guidelines for various categories were defined and collated in a comprehensive brand manual.
RUBBERBAND IS OUR INHOUSE BRAND
We made our first Rubberband product in 2008. Since then, we have continued to fire our desire to create products that express a design sensibility that we enjoy. We have always been drawn to making objects that are light-hearted and not very serious. This is evident in our use of colour, which serves to remove any suggestion of material and expresses the form of the product in a direct way.
Rubberband has been featured in publications like the Wallpaper Magazine UK, Disegno UK, The Wall Street Journal USA, Domus India to name a few.
