ASDS - Suppliers of Ideas & Impulses

Shapoorji Pallonji Real Estate

Advertising  , Brand Strategy  , Communication
Shapoorji Pallonji Real Estate, Mumbai Real Estate

As a subset of one of the oldest construction companies in India, Shapoorji Pallonji Real Estate wanted to move forward with a single voice and clarified vision. After an in depth study, a brand ethos and archetype was identified. A design language was derived from this archetype and guidelines for various categories were defined and collated in a comprehensive brand manual.