ASDS - Suppliers of Ideas & Impulses

Formist — Treehouse

Communication  , Nomenclature
The Formist Group, Bengaluru Real-Estate

Brochure design for a real estate project.  A proprietary architectural feature, where the the clubhouse was diffused across multiple floors at the core of building, was the inspiration behind the name ‘The Treehouse’. A bold, illustrative style was used in collateral, based on the identity created for The Formist Group.

The Taj Mahal Palace, Mumbai

IHCL Hotels, Mumbai Hospitality

A selection of posters that we designed for The Taj Mahal Palace, Mumbai – the oldest and most prestigious hotel in Mumbai. As their creative partner since 2016, we’ve provided consistent creative support and have gradually established a language of design and tone of voice for the hotel. To further our growth and our abilities as designers and thinkers, we’ve also collaborated with artists and illustrators on multiple projects.


Communication  , Identity
IHCL Hotels, Mumbai Hospitality

After renovations were completed at Mumbai’s first all day diner, we were approached to create a design language that carries forward the diner’s legacy and introduces it to a new generation. Tag-lines used during the launch used humour to create a dichotomy between the old and the new.


Domus India, Mumbai Publishing

Magazine covers designed for an architecture publication. ASDS was appointed to design the cover pages for the first 4 monthly issues of the year 2017. Each illustration is an abstract representation of the cover story of the month. What was meant to be a one time experiment proved to be a successful model for the client and sparked a series of future collaborations with various design studios.

Shapoorji Pallonji Real Estate

Advertising  , Brand Strategy  , Communication
Shapoorji Pallonji Real Estate, Mumbai Real Estate

As a subset of one of the oldest construction companies in India, Shapoorji Pallonji Real Estate wanted to move forward with a single voice and clarified vision. After an in depth study, a brand ethos and archetype was identified. A design language was derived from this archetype and guidelines for various categories were defined and collated in a comprehensive brand manual.

The Board of Control for Cricket in India

Communication  , Identity
The Board of Control for Cricket in India, Mumbai Sports

ASDS was commissioned by the Board of Control for Cricket in India (BCCI) to create a narrative and a visual identity for all its cricket formats, i.e. One Day International (ODI), T20, and Test Cricket. The applications extended themselves across multiple collateral, merchandise and in-stadia graphics.

One 10

Communication  , Identity
One Ten Digital, Dubai & Mumbai Marketing & Technology

Branding a Martech company. The circle within the logotype becomes a versatile and dynamic element that displays images and messages that varies with usage and context. The graphic language creates an unexpected association with ‘Ones and Zeros’ – the fundamental code in information technology.