ASDS - Suppliers of Ideas & Impulses

Moonshine Meadery

Identity  , Nomenclature  , Packaging
Ronin Wines, Pune FMCG

The client approached us with a plan of producing and selling Mead – an alcoholic beverage made by fermenting honey. Considering the ambition of being Asia’s First Meadery, there was a need to create an identity that was distinct yet neutral enough to allow the brand to scale across geographies. The inspiration for the identity is drawn from alphabet charts used in Kindergarten, where word associations like “A for Apple” and “B for Ball” are first formed.

It connects with words that are seminal in language and learning and ties in to the association of Moonshine Meadery being the the first of its kind and a true pioneer. While solid colours were used to segregate the types of flavours, the identity is type centric in terms of design. The usage of a red line in the primary identity also features across communication and multiple touch points.

PIZZ-O

Identity  , Nomenclature  , Packaging
Pure Pizza LLP, Mumbai FMCG

Branding and packaging design for a frozen pizza brand. Being a product category that’s uncommon in local supermarkets but has tremendous potential for growth, the name ‘Pizzo’ was proposed as a word that becomes generic and synonymous with frozen pizzas. The primary identity suggests the feeling of satisfaction that is associated with the product. The design language exemplifies the product attributes – simple, convenient and wholesome.

Formist — Treehouse

Communication  , Nomenclature
The Formist Group, Bengaluru Real-Estate

Brochure design for a real estate project.  A proprietary architectural feature, where the the clubhouse was diffused across multiple floors at the core of building, was the inspiration behind the name ‘The Treehouse’. A bold, illustrative style was used in collateral, based on the identity created for The Formist Group.

Glide

Identity  , Nomenclature
Glide Insurance Pvt. Ltd. Finance

The word ‘Insurance’ seems daunting for many people and finding the right insurance product can feel complex to the average Joe. It was the clients’ mission to challenge this by projecting an image of simplicity and lightness. We arrived at the name ‘Glide’ and the positioning of ‘Effortless Insurance’. The identity is inspired by the movement of ice-skaters and the smooth, extending lines that stay embedded on the ice. The colour creates a sense of warmth and openness and is also distinct in this sector.