ASDS - Suppliers of Ideas & Impulses

Moonshine Meadery

Identity  , Nomenclature  , Packaging
Ronin Wines, Pune FMCG

The client approached us with a plan of producing and selling Mead – an alcoholic beverage made by fermenting honey. Considering the ambition of being Asia’s First Meadery, there was a need to create an identity that was distinct yet neutral enough to allow the brand to scale across geographies. The inspiration for the identity is drawn from alphabet charts used in Kindergarten, where word associations like “A for Apple” and “B for Ball” are first formed.

It connects with words that are seminal in language and learning and ties in to the association of Moonshine Meadery being the the first of its kind and a true pioneer. While solid colours were used to segregate the types of flavours, the identity is type centric in terms of design. The usage of a red line in the primary identity also features across communication and multiple touch points.

PIZZ-O

Identity  , Nomenclature  , Packaging
Pure Pizza LLP, Mumbai FMCG

Branding and packaging design for a frozen pizza brand. Being a product category that’s uncommon in local supermarkets but has tremendous potential for growth, the name ‘Pizzo’ was proposed as a word that becomes generic and synonymous with frozen pizzas. The primary identity suggests the feeling of satisfaction that is associated with the product. The design language exemplifies the product attributes – simple, convenient and wholesome.

Rubberband Products

Identity  , Packaging
Rubberband Products, Mumbai Retail

Rubberband’s design ideology is constantly seeking the ‘appropriate’ rather than the ‘excess’. This design restraint is not intended to achieve a minimal look for the products, nor is it about creating a style. The products seek a reasoning and balance by defining function, clarifying use, creating delight and proposing a new concept of living which is fresh.

The dynamic packaging system we have designed reflects the brand’s ideology.

La Folie

Packaging
La Folie du Chocolat, Mumbai FMCG

Packaging concepts for a bean-to-bar chocolate brand.

Abstract and artistic, the first route recalls the work of color theorist Josef Albers who explored the nuances of colour using geometric compositions. Flux depicts a flow of energy. A change in one’s state of being. The experience of a La Folie chocolate.

Svara by Taj

Identity  , Packaging
IHCL Hotels, Mumbai FMCG

An unconventional wine label design, which plays tribute to the quintessential Indian musical instrument, the Bansuri. Portrayed using a bold and minimal style, the iconic silhouette of the Bansuri appears distinctive, just as it sounds. The melody of the Bansuri playfully hints at the various ‘svaras’ of wine.