ASDS - Suppliers of Ideas & Impulses

Moonshine Meadery

Identity  , Nomenclature  , Packaging
Ronin Wines, Pune FMCG

Branding and packaging for an alcohol brand. Considering the ambition of being Asia’s First Meadery, there was a need to create an identity that was distinct yet neutral enough to allow the brand to scale across geographies. The inspiration for the identity is drawn from alphabet charts used in Kindergarten, where word associations like “A for Apple” and “B for Ball” are first formed.

It connects with words that are seminal in language and learning and ties in to the association of Moonshine Meadery being the the first of its kind and a true pioneer. While solid colours were used to segregate the types of flavours, the identity is type centric in terms of design. The usage of a red line in the primary identity also features across multiple communication touch points.

PIZZ-O

Identity  , Nomenclature  , Packaging
Pure Pizza LLP, Mumbai FMCG

Branding and packaging design for a frozen pizza brand. Being a product category that’s uncommon in local supermarkets but has tremendous potential for growth, the name ‘Pizzo’ was proposed as a word that becomes generic and synonymous with frozen pizzas. The primary identity suggests the feeling of satisfaction that is associated with the product. The design language exemplifies the product attributes – simple, convenient, wholesome and playful.

Shamiana

Campaign  , Communication  , Identity  , Packaging
IHCL Hotels, Mumbai Hospitality

After renovations were completed at Mumbai’s first all day diner, we were approached to create a design language that carries forward the diner’s legacy and introduces it to a new generation. Tag-lines used during the launch used humour to create a dichotomy between the old and the new.

La Folie

Packaging
La Folie du Chocolat, Mumbai FMCG

Packaging concepts for a bean-to-bar chocolate brand.

Abstract and artistic, the first route recalls the work of color theorist Josef Albers who explored the nuances of colour using geometric compositions. Flux depicts a flow of energy. A change in one’s state of being. The experience of a La Folie chocolate.

Svara by Taj

Identity  , Packaging
IHCL Hotels, Mumbai FMCG

An unconventional wine label design, which plays tribute to the quintessential Indian musical instrument, the Bansuri. Portrayed using a bold and minimal style, the iconic silhouette of the Bansuri appears distinctive, just as it sounds. The melody of the Bansuri playfully hints at the various ‘svaras’ of wine.

Booyah

Environmental Design  , Identity  , Nomenclature  , Packaging  , Space
Indigo Deli, Mumbai Hospitality

Branding concept for a Deli. As the objective was to create a highly distinctive identity, the name ‘Booyah’ was suggested as it is a term used to express joy or triumph, within the urban youth culture. The graphic language uses a fresh colour palette with geometric line forms for the logo and icon graphics. The container emerging from an exclamation mark adds a sense of weight and excitement to the logo unit. The visual language then carries itself forward through the entire space via environmental graphics, interiors and furniture design.