The client approached us with a plan of producing and selling Mead – an alcoholic beverage made by fermenting honey. Considering the ambition of being Asia’s First Meadery, there was a need to create an identity that was distinct yet neutral enough to allow the brand to scale across geographies. The inspiration for the identity is drawn from alphabet charts used in Kindergarten, where word associations like “A for Apple” and “B for Ball” are first formed.
It connects with words that are seminal in language and learning and ties in to the association of Moonshine Meadery being the the first of its kind and a true pioneer. While solid colours were used to segregate the types of flavours, the identity is type centric in terms of design. The usage of a red line in the primary identity also features across communication and multiple touch points.
Branding and packaging design for a frozen pizza brand. Being a product category that’s uncommon in local supermarkets but has tremendous potential for growth, the name ‘Pizzo’ was proposed as a word that becomes generic and synonymous with frozen pizzas. The primary identity suggests the feeling of satisfaction that is associated with the product. The design language exemplifies the product attributes – simple, convenient and wholesome.
Packaging concepts for a bean-to-bar chocolate brand.
Abstract and artistic, the first route recalls the work of color theorist Josef Albers who explored the nuances of colour using geometric compositions. Flux depicts a flow of energy. A change in one’s state of being. The experience of a La Folie chocolate.
An unconventional wine label design, which plays tribute to the quintessential Indian musical instrument, the Bansuri. Portrayed using a bold and minimal style, the iconic silhouette of the Bansuri appears distinctive, just as it sounds. The melody of the Bansuri playfully hints at the various ‘svaras’ of wine.
We made our first Rubberband product in 2008. Since then, we have continued to fire our desire to create products that express a design sensibility that we enjoy. We have always been drawn to making objects that are light-hearted and not very serious. This is evident in our use of colour, which serves to remove any suggestion of material and expresses the form of the product in a direct way.
Rubberband has been featured in publications like the Wallpaper Magazine UK, Disegno UK, The Wall Street Journal USA, Domus India to name a few.
ASDS is an interdisciplinary design firm unifying product, space and grapics. We work collaboratively with clients, focusing on identity, setting new references and visual landscapes. Since our inception, we have sought to extend beyond the conventional boundaries, freely cross-referencing between disciplines, and without limiting ourselves to a singluar approach or process.
We apply design thinking to commercial questions, effecting change and creating profit by design.
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