ASDS - Suppliers of Ideas & Impulses

Galaxy Mall

Signage  , Space
Galaxy Mall, Bengaluru Retail

Galaxy Cinema was a yesteryear cinema in Bengaluru which was being repurposed as a shopping mall. The visual identity became the starting point; a galaxy formation without a defined form. The fonts became forms offering positive and negative openings which led to the beginning of a visual language. The idea was carried forward by designing a perforated skin panel system for the proposed building. The grid allowed for both fixed and openable panels which was likened to the mall being both, an introvert and an extrovert, opening only the parts that needed to be revealed. The distance between the screens and the actual wall structure allowed for placing soft coloured dynamic lighting giving the architecture a distinctive look at night. The interior design referenced museum interiors by minimising elements and bringing the focus towards retail. A retail program was proposed to ensure that the product category and brand adjacencies complimented the architecture.