We made our first Rubberband product in 2008. Since then, we have continued to fire our desire to create products that express a design sensibility that we enjoy. We have always been drawn to making objects that are light-hearted and not very serious. This is evident in our use of colour, which serves to remove any suggestion of material and expresses the form of the product in a direct way.
Rubberband has been featured in publications like the Wallpaper Magazine UK, Disegno UK, The Wall Street Journal USA, Domus India to name a few.
ASDS is an interdisciplinary design firm unifying product, space and grapics. We work collaboratively with clients, focusing on identity, setting new references and visual landscapes. Since our inception, we have sought to extend beyond the conventional boundaries, freely cross-referencing between disciplines, and without limiting ourselves to a singluar approach or process.
We apply design thinking to commercial questions, effecting change and creating profit by design.