ASDS - Suppliers of Ideas & Impulses

W Hotels, Goa

Environmental Design  , Industrial Design  , Signage
ABIL, Pune Hospitality

Every W Hotel around the world has a distinct totem near the entrance with varying styles and material finishes to reflect the identity of the city. This design captures the glitz and vibrant energy of Goa, one of the prime party destinations in India. After multiple prototypes and experiments with various materials, it was eventually manufactured using high grade stainless steel and the surface comprised of multiple metal flaps that move inwards and outwards with the wind. This gives the totem a shimmering effect. 

Galaxy Mall

Signage  , Space
Galaxy Mall, Bengaluru Retail

Galaxy Cinema was a yesteryear cinema in Bengaluru which was being repurposed as a shopping mall. The visual identity became the starting point; a galaxy formation without a defined form. The fonts became forms offering positive and negative openings which led to the beginning of a visual language. The idea was carried forward by designing a perforated skin panel system for the proposed building. The grid allowed for both fixed and openable panels which was likened to the mall being both, an introvert and an extrovert, opening only the parts that needed to be revealed. The distance between the screens and the actual wall structure allowed for placing soft coloured dynamic lighting giving the architecture a distinctive look at night. The interior design referenced museum interiors by minimising elements and bringing the focus towards retail. A retail program was proposed to ensure that the product category and brand adjacencies complimented the architecture. 

AGL Mall

Communication  , Environmental Design  , Industrial Design  , Nomenclature  , Signage  , Space
Anantraj Global Ltd, Delhi Retail

MOMENTS is a mall based in Delhi. The client wanted to reformat the mall with a new extension of both, an additional building and a new floor on the existing building. The challenge was to integrate the old with the new. Since it wasn’t possible to strip down the previous structures, a metal panel cladding system was proposed. The simple box that was proposed would stand in stark contrast to the mixed architecture styles around Delhi. It would herald a new spirit for the mall that was fresh, contemporary and bold. 

Aerospace

Environmental Design  , Nomenclature  , Signage  , Space
Aerospace, Mumbai Hospitality

Aerospace is a food court located on a high podium level of a corporate tower in Mumbai.

The intent was to design the space as an area which facilitates the exchange of ideas and meaningful interactions in an otherwise static environment. It serves up information related to global affairs, business, news, art, design, food, travel, and culture whilst enjoying the short breaks of dining. We used QR-codes as a graphic form used within the space as well as a digital channel to transport users to interesting websites by simply scanning the table tops.

Signage Projects

Signage
Various Clients Real Estate, Entertainment

A small selection from a long list of Wayfinding Signage projects that we’ve designed over the years. We cover every aspect – Conception, Mapping, Layouts, Material Specifications, Technical Drawings, Prototyping, Vendor Sourcing and Installation Supervision.