ROCA from Spain approched us to design their flagship store in Mumbai. The intent was to take bath, sanitary and hardware fixtures and present them as well designed, industrial design forms. Framed structures called ‘Gridlocks’ were designed that mimic a relatable scale of bath spaces. The Gridlock frames of varying dimensions were placed strategically to present each collection and tell a story. The space was designed to be neutral with no emphasis on colour to retain focus towards the products on display.