An identity we created for the Radiology Education Foundation. Spearheaded by eminent radiologist, Dr. Bhavin Jhankaria, the organisation serves as a repository of white-papers, tutorials, forums etc. for other radiologists to refer to and be updated on the latest advances in the field. The visual representation of the abbreviation R.E.F in a lowercase font and followed by a period, doubles up as a short form of the word ‘Reference’.