Sky City is a 104 acre residential development in the city of Ahmedabad. We named the project Sky City, where one discovers ‘lighter living’. The visual identity was conceptualised to express the expanse of land in the form of isometric rhombuses. The symbol thus has an architectural reference. The wire frame line form is suggestive of lightness, referring to the theme of the project. The visual treatment of the line form also gives the symbol a sense of continuity and the elegance of an emblem.