Elsewhere is a design-led real estate brand by the LaRuche Group, grounded in a deep appreciation for thoughtful, intentional design. The brand is shaped by principles such as simplicity, systems thinking, material honesty, exposed construction details, and a forward-looking approach to technology and innovation. With plans to develop homes across India and beyond, Elsewhere seeks to connect with a community that shares its values of clarity, elegance, and design integrity.

The brand draws inspiration from visionary architects and designers like Le Corbusier, Tadao Ando, Carlo Scarpa, George Nakashima, Luis Barragán, Mies van der Rohe, and the Bauhaus movement—figures known for their authored and original approaches to making.

We created a visual identity that mirrors Elsewhere’s design philosophy in a contemporary way. Rooted in minimal form and precise typography, the system expresses the brand’s essence across all its touchpoints.
Positioned within the Creator archetype, Elsewhere embodies a brand promise of innovation. Its tone of voice is inspirational, bold, and provocatively forward-thinking.
A flexible typographic system, distinct visual device, and expansive colour palette form the core of the identity—together reflecting the brand’s spirit and design sensibility.