Hindustan Pencils packaging design
Hindustan Pencils, one of the world’s largest pencil manufacturers, has been operating since before India’s independence. Its most iconic brand, Nataraj, is best known for the 621 pencil—instantly recognizable across India by its red and black stripes.
We were invited to reimagine the packaging for the Nataraj 621. Moving away from the current illustrative and detailed design, our concept shifts focus back to the pencil itself, using bold red and black stripes on the box. A red nylon loop reveals a pull-out tray, adding a tactile and premium detail.
We were invited to reimagine the packaging for the Nataraj 621. Moving away from the current illustrative and detailed design, our concept shifts focus back to the pencil itself, using bold red and black stripes on the box. A red nylon loop reveals a pull-out tray, adding a tactile and premium detail.
We also proposed a more system-driven approach—one that can extend across the 621 and its variants. A simple, paper-based dispenser featuring the line “The better pencil” reinforces the brand’s quiet confidence and long-standing legacy.
