Hindustan Pencils packaging design
Nataraj 621 pencil is the most recognisable pencil in India. Their present packaging underplays the iconic red and black stripes on the pencil and focuses more on repetitive messaging and illustrations.
When asked to present a design direction for the packaging, we felt it to be best to celebrate the 621 pencil appearance and carry the stripes and the pencil graphics onto the packaging. A small detail includes a red loop to pull out a tray that holds the pencils, an eraser and a sharper.
An alternate packaging concept explored a graphic system that can be extended across 621 as well the other pencil sub brands.
When asked to present a design direction for the packaging, we felt it to be best to celebrate the 621 pencil appearance and carry the stripes and the pencil graphics onto the packaging. A small detail includes a red loop to pull out a tray that holds the pencils, an eraser and a sharper.
An alternate packaging concept explored a graphic system that can be extended across 621 as well the other pencil sub brands.
Rather than complex messaging, a very cost effective table top paper dispenser displays the package with a label that simply says ‘The better pencil’.
Our hope is to have this dispenser placed on the cash till counter across multi category small and large format shops and encourage people to buy an original iconic pencil from India.
Collaborator: Venu Ravindranth
Our hope is to have this dispenser placed on the cash till counter across multi category small and large format shops and encourage people to buy an original iconic pencil from India.
Collaborator: Venu Ravindranth
