As frozen pizza remains a relatively new category in Indian supermarkets—but one with significant growth potential—we proposed the name Pizzo, aiming to make it synonymous with frozen pizza in the local market.

The primary identity captures the sense of satisfaction and comfort associated with enjoying a pizza. The visual language reflects the core qualities of the product: simple, convenient, wholesome, and playful—making the brand approachable while standing out on crowded retail shelves.