Pizzo  nomenclature, identity design

Branding and packaging design for a frozen pizza brand. Being a product category that’s uncommon in local supermarkets in India but has tremendous potential for growth, the name Pizzo was proposed as a word that becomes synonymous with frozen pizzas.
The primary identity suggests the feeling of satisfaction that is associated with the product. The design language exemplifies the product attributes – simple, convenient, wholesome, and playful.
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© Ajay Shah Design Studio 2021