Pizzo nomenclature, identity design
![](https://freight.cargo.site/t/original/i/d8f2c0b4aca65727ca3eab1a5f5022f56269211db9ecb60f8cf4f7145261664d/ASDS_Pizzo-0.jpg)
Branding and packaging design for a frozen pizza brand. Being a product category that’s uncommon in local supermarkets in India but has tremendous potential for growth, the name Pizzo was proposed as a word that becomes synonymous with frozen pizzas.
The primary identity suggests the feeling of satisfaction that is associated with the product. The design language exemplifies the product attributes – simple, convenient, wholesome, and playful.
![](https://freight.cargo.site/t/original/i/161152aea50bf18cac3d09624b3c9650f727ca6f034e30ee1c590a496282d368/ASDS_Pizzo-1.jpg)
![](https://freight.cargo.site/t/original/i/fa00449258210a3dde6967356f8ffc7cbc7f417aee3027815797a9bbebc39ba0/ASDS_Pizzo-2.jpg)
![](https://freight.cargo.site/t/original/i/f6de674d957be1ee02c84744ed6792cb838697aeb06cc287ee90f0465a60f59d/ASDS_Pizzo-3.jpg)
![](https://freight.cargo.site/t/original/i/43113cc3b7b18f39440643add91ecdce813a81858bc648cba71da0a00523fd93/ASDS_Pizzo-4.jpg)