Under the Sun  environmental graphics

Almost five years ago; we designed a branding for a Villa project for the Fortius Group in Bangalore.

We called this project `Under the Sun’.

We were invited to come back and propose a graphic layer for the Club House that we called Sunbeam.

The design intention was to have graphics that are quiet and not very overpowering.

The clubhouse architecture is fairly simple in its lines and forms and hence an expression of modernism.
The concept theme for graphics borrows from the works of Piet Mondrian. Piet was a contributor to the De Stijl art movement. He believed it was necessary to create `universal beauty’. To express this. He decided to limited his formal vocabulary to the three primary colours ( red,blue and yellow), the three primary values ( black, white and gray) and the two primary directions ( horizontal and vertical). Design historian Stephen Bayley announced `Mondiran has come to mean Modernism’.
Sunbeam uses the Mondrian grids as its primary concept and adds a new twist by overlaying this with a palette of warm colours from the primary branding; to apply on the wall surfaces. A dimensional grid also forms an object; which is strategically placed on a wall + as an free standing installation within two spaces inside Sunbeam.
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© Ajay Shah Design Studio 2024