ASDS - Suppliers of Ideas & Impulses

W Hotels, Goa

Environmental Design  , Industrial Design  , Signage
ABIL, Pune Hospitality

Every W Hotel around the world has a distinct totem near the entrance with varying styles and material finishes to reflect the identity of the city. This design captures the glitz and vibrant energy of Goa, one of the prime party destinations in India. After multiple prototypes and experiments with various materials, it was eventually manufactured using high grade stainless steel and the surface comprised of multiple metal flaps that move inwards and outwards with the wind. This gives the totem a shimmering effect. 

Secure Parking Kiosk

Industrial Design
Secure Parking, Mumbai Technology

This client approached us with an unusual problem. The earlier design of their parking ticket dispensing unit was complex and cumbersome for users. Therefore, people would be employed to simply operate the system and physically hand-over the ticket to a customer. The proposed design addresses issues with ergonomics during usage while adding a little flair to the environment. After test results and user feedback was deemed positive, a world wide roll out of the devices was initiated.

Transit Food Lounge

Environmental Design  , Identity  , Industrial Design  , Space
Bengaluru Hospitality

Forum Mall Bangalore was the first mall to come up in Bengaluru and the foot court was the first of its kind. With a footprint of 20,000 sq.ft, the challenge was to maximise seating and provide 8-10 kitchens. The mall program had retail spaces on the ground, 1st and 2nd levels and the cinema screens on the 3rd and 4th levels. The food court was positioned perfectly on the 2nd level, which was the idea behind the name `Transit’.

The visual identity borrows from the design language that’s common at airports. The planning of the food court placed all the kitchens within full vision of the customer and all back end services, material handling and movement spaces were neatly organised. The tables were specially designed in all aluminium and the glass tops were embedded with digital prints. Each print had a unique quote by a famous artist, designer and writer suggesting the idea of `food for thought’.  Transit Food Lounge was a commercial success and the concept has multiplied to different locations across India. 

AGL Mall

Communication  , Environmental Design  , Industrial Design  , Nomenclature  , Signage  , Space
Anantraj Global Ltd, Delhi Retail

MOMENTS is a mall based in Delhi. The client wanted to reformat the mall with a new extension of both, an additional building and a new floor on the existing building. The challenge was to integrate the old with the new. Since it wasn’t possible to strip down the previous structures, a metal panel cladding system was proposed. The simple box that was proposed would stand in stark contrast to the mixed architecture styles around Delhi. It would herald a new spirit for the mall that was fresh, contemporary and bold. 

Toranagallu Station

Environmental Design  , Industrial Design  , Space
TNGL, Toranagallu Transportation

Jindal Steel Works (JSW) has it’s primary production unit in Vidyanagar. They produce all their steel within this large factory plant and also have a community living within a township developed by them. 

Torangellu Railway Station is the closest station to get to the JSW Plant. JSW approached us to make a proposal of redesigning the railway station. Since JSW produces coloured corruaged sheets for outdoor roofing and structure applicatons-we proposed a concept where the functions of the station-station master cabin, cargo room, resting room, retail and a few others were proposed as factory produced modules made by JSW.

These will be delivered in component form and assembled on the platform. The design intent was to produce these as a kit, which would give the railway authority a guideline of being able to replicate this design in other locations and at the same time it becomes a good context to establish JSW. 

Paris Café

Environmental Design  , Identity  , Industrial Design  , Space
Abin Design Studio, Kolkata Hospitality

A graphic and space identity that we designed for an architect in Kolkata. Inspired by contemporary French artists, geometry and colour are the basic constructs of the graphic language. The abstract compositions are also reminiscent of Art Deco, a style of modern art that was manifested in Paris. The colour palette pays homage to the French flag, and combined with stripes recalls the quintessential French piece of clothing – The Breton Shirt.

Roca Retail Store

Industrial Design  , Space
ROCA, Spain Retail

ROCA from Spain approched us to design their flagship store in Mumbai. The intent was to take bath, sanitary and hardware fixtures and present them as well designed, industrial design forms. Framed structures called ‘Gridlocks’ were designed that mimic a relatable scale of bath spaces. The Gridlock frames of varying dimensions were placed strategically to present each collection and tell a story. The space was designed to be neutral with no emphasis on colour to retain focus towards the products on display. 


Environmental Design  , Industrial Design  , Space
Tata Cliq, Mumbai E Commerce

A 10,000 square foot office that was designed for Tata Cliq – a recent entrant in the e-commerce space. This simple concept takes the visual construct of their website and turns it into an art form by creating an abstract representation via environmental graphics. The graphics were hand-painted by artists who have worked on designing billboards for many years. Furniture like workstations and shelving systems were also designed as part of a holistic branding exercise.