Rubberband Products is an in-house brand that allows us to express our own design sensibilities. We first started working on a small collection of notebooks in the year 2010. While the collection grew, we enjoyed the minimal design language as it provided an antidote to the otherwise existing trends. The product collection underwent continuous refinement, using materials sourced globally and high standards of production, while maintaining design restraint at the same time. 

In the year 2012, we also started designing furniture which combined industrial design with a visual playfulness and this became an extension of the collection.

Rubberband has been a constant reminder to pursue design that we enjoy. Besides the joy of product design, it gives us control to steer the brand as product and brand communicators, producers and retailers. Since 2017, the brand has also invited collaborators from across the globe to design various products and series. The creative stimulus that comes about from these collaborations is what constantly drives us to do what we do.

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